Pelephone, the first cellular communications company in Israel, launched its services in 1986, and by doing so transformed the communications industry in the country.

 This change created a new inter-personal communication culture. Towards the end of 1998, Pelephone launched the advanced digital CDMA network, and since then has been committed to providing its customers with the best and most advanced services in the world. By the beginning of 2002, Pelephone started to put into place the CDMA 1X network, capable of transferring data communications at a speed of up to 144 Kbps.

During 2004, Pelephone launched its 3rd generation network based on EVDO technology, enabling the transfer of data at a speed of up to 2.4 Mbps, and also launched phones and content suitable for 3rd generation technology.
This technology will make possible a cellular experience that is rich in content. Cell phones will turn into television sets, and will be used to view clips from talk shows, sports, news, video clips, and songs with MP3 sound quality. So that it can offer a wide range of rich content to its customers, Pelephone has signed agreements with the leading content providers in Israel.

Business customers will be able to connect their cell phones to laptop computers and surf the internet by using a cellular PCMCIA modem card, and will also be able to download data at a speed of up to 2.4 Mbps.

In 2009, Pelephone will operate an additional network, in HSPA (High Access Packet Speed)  technology. 3.75 generation, side by side with the existing network. The new network will provide extremely fast communication capabilities, an exceptional browsing experience and improved TV viewing possibilities, while increasing broadcasting rate and delivering service to more subscribers.