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Pelephone, Israel's first cellular company, is established by Motorola and Tadiran Ltd.
Pelephone brings the mobile revolution to the business field and also launches the AMPS analog network services.
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1986
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Motorola gains complete ownership of Pelephone
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1990
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Bezeq enters into partnership with Motorola; the new name of the jointly owned company is Pelephone Communications Ltd.
The company upgrades the AMPS network to NAMPS
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1994
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Pelephone launches – for the first time in Israel – prepaid tracks and the "Mango" cellular phone
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1996
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Pelephone launches the advanced CDMA digital network
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1998
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The launching of cellular internet services
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2000
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New owners: Motorola sells its share in Pelephone to "Shamrock Holdings"
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2001
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Pelephone launches color and camera cellular phones, as well as ring-tones and animation services
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2002
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Pelephone launches its Esc brand in the youth market, as well as Mobile Entertainment;
opens Israel's first cellular concept shop.
Launches the CDMA 1X network that is capable of transferring data at a speed of up to 144 Kbps;
launches platform for applications an based on JAVA and BREW technology
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2003
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Pelephone launches the 3rd generation network based on EVDO technology, capable of transferring data at a speed of up to 2.4 Mbps.
Bezeq buys all shares from Shamrock Holdings and becomes the sole shareholder of Pelephone Pelephone launches WORLDPHONE – a phone that enables calls all over the world, based on CDMA/GSM technology.
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2004
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Pelephone continues to spread the 3rd generation network all over the country, launches new content for the network and recruits new subscribers to the 3rd generation content and services. In addition to that, the company launches EscShow, the Esc brands 3rd generation services.
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2005
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Pelephone launches a new series of 3rd generation cellular phones, with a slim and fashionable design,by the leading cellular manufacturers: Motorola, Samsung, Telit, and others. Simultaneously, Pelephone decides to make 3rd generation content a major business strategy,and offers the widest selection of television broadcasting and content for downloading and viewing.
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2006
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Pelephone is the no. 1 company in the 3rd generation, with more than 750,000 subscribers and 18 Million viewings of 3rd generation content.
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2007
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