Pelephone, the pioneer in cellular communication in Israel, enables everyone to communicate, to enjoy and to excite – anytime, anywhere –through a wide range of advanced communications, multimedia and content services.

Pelephone is focused on its customers and on their needs. Our objective is for the customer to feel that he is wanted and appreciated. We are committed to an attentive, caring, fair and continuous relationship with our customers.

Pelephone strives to be the favored company in Israel because of its brands; brands that provide a unique and exciting experience and a better quality of life through creativity, innovation and the quality of its products.

Pelephone views its employees as the primary factor in its success, and itself as a company whose employees are proud to be a part of; a company that encourages teamwork, creativity, initiative and excellence, delegates authority and demands responsibility; a company that has a caring approach as well as possibilities for development and personal advancement; a company whose employees derive satisfaction and enjoyment from their work.

Pelephone strives to build a relationship with its business partners based on fairness, trust, proper compensation, and a commitment to joint success.

Pelephone and its employees are committed to involvement in the community and to assisting in meeting its needs.

Action in accordance with this mission will enable the achievement of maximal value for the shareholders.