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Pelephone, the first cellular communications company in Israel, launched its services
in 1986, and by doing so transformed the communications industry in the country.
This change created a new inter-personal communication culture. Towards the end
of 1998, Pelephone launched the advanced digital CDMA network, and since then has
been committed to providing its customers with very advanced services. By the beginning
of 2002, Pelephone started to put into place the CDMA 1X network, capable of transferring
data communications at a speed of up to 144 Kbps.
2004 was a significant year from the developmental and technological point of view.
During this year, Pelephone launched its 3rd generation network based on EVDO technology,
enabling the transfer of data at a speed of up to 2.4 Mbps, and also launched phones
and content suitable for 3rd generation technology.
This technology will make possible a cellular experience that is rich in content.
Cell phones will turn into television sets, and will be used to view clips from
talk shows, sports, news, video clips, and songs with MP3 sound quality. So that
it can offer a wide range of rich content to its customers.
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